Butterfly Spirits

Streetsense developed the brand and marketing strategy for Butterfly Spirits in 2019 for two products: a liqueur and a floral vodka.

After creating the parent brand and product packaging design, Streetsense developed and implemented a market strategy — launching the brand and products during the 2020 global pandemic — leveraging activations and community-based partnerships in addition to traditional marketing tactics (email, social, paid search, PR, and influencer collabs) to generate brand awareness.

Original Photography

Client Testimonial

Quality product is of course the foundation for any successful spirits brand, but you need an identity to accompany it. The team at Streetsense was able to work with our leadership team to develop an identity of wonder, whimsy, fun, and simplicity that so perfectly meshed with our vision for Butterfly Spirits. Their ability to implant our marketing strategy around these core identify values has helped us develop a true brand following in a short time.

Results

Email

  • Average open rate: 27.27% (Industry average is 13%)

  • Click-Through-Rate: 6.17% (Industry average is 1.2%)

Earned Media

  • Eater

  • Thrillist

  • The List Are You On It

  • Foodie & the Beast (Radio Show and Podcast)

  • 730DC

Product Sales

  • 43 off-premise accounts

  • 2 on-premise accounts

Lead Gen Campaign

  • Collected 312 leads

  • Reached 43k people

  • $6.36 CPR

  • 0.25% Conversion rate

Paid Search Results

  • Recorded 884 clicks

  • Generated 25k+ impressions

  • $4.17 Cost-per-click

  • 3.47% Click-through-rate