Butterfly Spirits
Streetsense developed the brand and marketing strategy for Butterfly Spirits in 2019 for two products: a liqueur and a floral vodka.
After creating the parent brand and product packaging design, Streetsense developed and implemented a market strategy — launching the brand and products during the 2020 global pandemic — leveraging activations and community-based partnerships in addition to traditional marketing tactics (email, social, paid search, PR, and influencer collabs) to generate brand awareness.
Original Photography
Client Testimonial
“Quality product is of course the foundation for any successful spirits brand, but you need an identity to accompany it. The team at Streetsense was able to work with our leadership team to develop an identity of wonder, whimsy, fun, and simplicity that so perfectly meshed with our vision for Butterfly Spirits. Their ability to implant our marketing strategy around these core identify values has helped us develop a true brand following in a short time.”
Results
Average open rate: 27.27% (Industry average is 13%)
Click-Through-Rate: 6.17% (Industry average is 1.2%)
Earned Media
Eater
Thrillist
The List Are You On It
Foodie & the Beast (Radio Show and Podcast)
730DC
Product Sales
43 off-premise accounts
2 on-premise accounts
Lead Gen Campaign
Collected 312 leads
Reached 43k people
$6.36 CPR
0.25% Conversion rate
Paid Search Results
Recorded 884 clicks
Generated 25k+ impressions
$4.17 Cost-per-click
3.47% Click-through-rate
