Butterfly Spirits
I contributed to the creative development and launch strategy for Butterfly Spirits, supporting the brand identity and marketing rollout for a liqueur and floral vodka.
Role: Art Direction, Photo Retouching
Deliverables: Social Media Content, Photography
The campaign combined digital marketing, influencer partnerships, and community activations to introduce the brand and build awareness during the 2020 global pandemic.
Original Photography
Client Testimonial
“Quality product is of course the foundation for any successful spirits brand, but you need an identity to accompany it. The team at Streetsense was able to work with our leadership team to develop an identity of wonder, whimsy, fun, and simplicity that so perfectly meshed with our vision for Butterfly Spirits. Their ability to implant our marketing strategy around these core identify values has helped us develop a true brand following in a short time.”
Results
Average open rate: 27.27% (Industry average is 13%)
Click-Through-Rate: 6.17% (Industry average is 1.2%)
Earned Media
Eater
Thrillist
The List Are You On It
Foodie & the Beast (Radio Show and Podcast)
730DC
Product Sales
43 off-premise accounts
2 on-premise accounts
Lead Gen Campaign
Collected 312 leads
Reached 43k people
$6.36 CPR
0.25% Conversion rate
Paid Search Results
Recorded 884 clicks
Generated 25k+ impressions
$4.17 Cost-per-click
3.47% Click-through-rate
