As a freelance Art Director for Allstate Identity Protection, I developed a series of motion graphics designed to educate audiences about key features of their cybersecurity product.

Role: Art Direction, Motion Graphic Designer, Video Direction

Deliverables: Social Media Content, Brand Video

The project began with storyboarding and visual concept development, translating complex product functionality into clear, accessible narratives. I then designed the visual assets in Illustrator and brought them to life through animation, creating concise standalone videos highlighting individual product features.

These pieces were later integrated into a longer-form educational video used by potential customers, sales teams, and employee onboarding.