Logitech

Logitech is a multi-brand global technology company that brings people together through music, gaming, video, and computing. For the past 5 years, I have worked as a Content Producer and Art Director for Streetsense, the Global/AMR social media agency of record (AOR) for Logitech, Logitech Video Collaboration, Logitech G, Logitech for Creators, and Ultimate Ears. I partner with Logitech’s global communications and marketing teams to reach a global audience with targeted, engaging, and inspiring content.

Defy Logic

In partnership with Vice owned agency, Virtue, Streetsense lead the creative strategy, development, and social media implementation of DEFY LOGIC, a major brand campaign showcasing stories of creators, streamers, artists, and activists in pursuit of their passions. Streetsense first debuted social implementation for DEFY LOGIC with Lil Nas X during Super Bowl LV and evolved into a second year of creator stories featuring Lizzo at the helm.

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Back to School

LogiTalk

In partnership with Gabriella Deyi, Logitech and Streetsense produced a series of interviews, recognizing the trailblazers who are pushing beyond reason to inspire and change the world. I was responsible for establishing the brand standards, co-producing the video interviews, editing the video content, and creating supporting media assets to promote the series on social.

Always-On Content

We support global initiatives through original content creation with photo and video production, motion graphic animation, visual design, audio, and marketing strategy.

2022 Shorty Awards

Logitech’s International Wellbeing Week is a 2-week long celebration hosted on social media. The campaign is designed to celebrate and encourage healthy habits, both in and out of work.

My team was responsible for creating the branding as well as all content for this campaign. in 2022 Logitech saw a 416% increase in engagement year-over-year, 51% over our goal.

Logitech and Streetsense entered this campaign into the Shorty Awards. The Shorty Awards is an international awards competition honoring the best work by brands, agencies, nonprofits, and individuals across digital and social platforms.

I created this short motion graphic video to present the campaign and our design. Logitech was named a Finalist for this campaign.

Results

252%

Increase in followers on Logitech Global social handles since we have been Logitech’s agency of record.

95%

Average year-over-year increase in Logitech Video Collaboration LinkedIn followers in 2022.

39%

Average year-over-year increase in engagement with Logitech Global social handles this year.

5.7M+

Followers acquired across Logitech channels since becoming the agency of record.

53%

Average year-over-year increase in total engagements with Logitech Video Collaboration social handles in 2022.