Logitech

Logitech is a global technology brand connecting people through music, gaming, video, and computing.

Role: Art Direction, Campaign Concepting, Video Direction, Post-Production, Designer, Motion Graphics Designer

Deliverables: Social Media Content, Paid Ads, Brand Launch, Photography, Video, Campaign Concepts

For five years, I worked as a Content Producer and Art Director at Streetsense, contributing to global campaigns across Logitech, Logitech G, Logitech for Creators, Logitech Video Collaboration, and Ultimate Ears, partnering with Logitech’s marketing and communications teams to create engaging content for a worldwide audience.

Defy Logic

In partnership with VICE-owned agency Virtue, Streetsense helped lead the creative strategy and social campaign for DEFY LOGIC, a major Logitech brand platform celebrating creators, streamers, artists, and activists pursuing their passions.

The campaign launched on social during Super Bowl LV with Lil Nas X and continued into a second year of creator stories featuring Lizzo.

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Back to School

LogiTalk

In partnership with Gabriella Deyi, Logitech and Streetsense produced a series of interviews spotlighting creators and activists driving meaningful change.

I helped define the visual standards for the series, co-produced the interviews, edited the video content, and developed supporting media assets used to promote the series across social platforms.

Always-On Content

I contribute to always-on content supporting global campaigns through photo and video production, motion graphics, visual design, and marketing strategy.

This work helps extend brand storytelling across social media, digital platforms, and product launches.

2022 Shorty Awards

Logitech’s International Wellbeing Week is a two-week social media campaign celebrating healthy habits both in and out of the workplace.

Our team developed the campaign branding and content, helping drive a 416% increase in engagement year-over-year, exceeding goals by 51%.

I created a motion graphics video presenting the campaign and visual system for the Shorty Awards, where Logitech was named a Finalist.

Results

252%

Increase in followers on Logitech Global social handles since we have been Logitech’s agency of record.

95%

Average year-over-year increase in Logitech Video Collaboration LinkedIn followers in 2022.

39%

Average year-over-year increase in engagement with Logitech Global social handles this year.

5.7M+

Followers acquired across Logitech channels since becoming the agency of record.

53%

Average year-over-year increase in total engagements with Logitech Video Collaboration social handles in 2022.