Rae on Sunset
Rae on Sunset is a luxury apartment building located in the Hollywood Hills on Sunset Boulevard. My team was responsible for storyboarding a video to highlight the neighborhood and drive people to their website.
My team flew to LA to capture neighborhood video and photography. I captured the video and edited both the photography and video.
Rae on Sunset Video
I was the videographer and editor on this project. I was responsible for storyboarding, selecting locations, developing a shot list and run-of-show, operating the camera, and editing and color grading the footage.
We faced some unique challenges with this project. Everything was filmed on the streets of Los Angeles, near Sunset Boulevard. I had to create a small run-and-gun camera rig that would not limit our mobility. Additionally, Los Angeles faced record-breaking rainfall on the days we were filming. We had to rework our run-of-show several times to work around the weather. Despite these challenges, this project was fun for me and my team. We were lucky to have talent who were willing to be flexible!
I also created a custom animation for Rae on Sunsets logo to serve as an intro sequence and end sequence for the video. This logo animation was created in After Effects using the Illustrator file for Rae on Sunset’s logo.
I was also the photographer for this project. My team spent an additional day after the video shoot capturing photography to be used on Rae on Sunset’s website, social media, and print materials. I retouched the photos using Capture One and Adobe Photoshop.