Rae on Sunset
Rae on Sunset is a luxury apartment community located in the Hollywood Hills along Sunset Boulevard.
Role: Art Direction, Campaign Concepting, Video Direction, Post-Production, Motion Graphics Designer
Deliverables: Campaign Video, Brand Launch, Photography, Video
I developed and storyboarded a video concept highlighting the surrounding neighborhood and driving traffic to the property’s website. I traveled to Los Angeles to capture the footage and led post-production for both the photography and video.
Rae on Sunset Video
I served as videographer and editor for this project, leading production from concept through post. I storyboarded the video, selected filming locations, developed the shot list and run-of-show, operated the camera, and handled editing and color grading.
Filming took place on the streets of Los Angeles near Sunset Boulevard, requiring a lightweight run-and-gun camera rig to maintain mobility. Production coincided with record-breaking rainfall, forcing multiple adjustments to the shoot schedule and run-of-show.
I also created a custom logo animation for Rae on Sunset, designing the opening and closing sequences in After Effects using the original Illustrator logo.
