Logitech G
Working as the AOR for Logitech G, we partner with Logitech G’s communications lead and marketing team to reach a global audience with content that is compelling, timely, and inspiring. During our time as Logitech G’s AOR, we have seen an average increase of 483k followers per year with an increase of 53% in total engagements year-over-year.
Dear Wires
Filmed at the height of the pandemic, my team filmed and directed remotely to create a campaign to drive awareness of Logitech G’s industry-leading wireless gaming technology. We partnered with prominent gamers and streamers to tell the story of how they “broke up with wires.”
“PLAY FOR” SERIES
Logitech and Streetsense developed this campaign to highlight underrepresented communities in gaming. I designed and animated the branding for this campaign and produced the video series while my team developed the overarching campaign strategy.
ADAPTIVE ESPORTS
Logitech G partnered with AbleGamers Charity, Adaptive Action Sports, and Mount Sinai to create a series of professional esports tournaments for gamers with disabilities.
In 2020, during the height of the pandemic, Logitech G’s Vice President tapped Streetsense to help develop a marketing toolkit for the series. My team created the branding, wrote copy, and developed a social strategy for the series. Additionally, we virtually filmed and produced a series of interviews with the people who made these tournaments possible with the aim to generate awareness of the tournaments and increase the number of viewers and participants.
Always-On Content
We support global initiatives through original content creation with photo and video production, motion graphic animation, visual design, audio, and marketing strategy.
Original Photography
